Start Your Food Truck Business Today

The way to build a high-profit food truck business shouldn't be confusing. Put the winning training team around you.

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Why Did Food Truck Owners Across the Country Start with Food Truck Profit?

  • Launch Quickly

    Get your food truck business up and running in record time. Our comprehensive course is designed to guide you step-by-step through the essentials, so you can hit the road and start serving customers faster than you ever thought possible. No need to waste time on trial and error—get the expert advice and proven strategies you need to launch quickly and efficiently.

  • Save Money

    Why spend money on errors we could have saved you from? Food Truck Profit hlped owners make smart financial decisions from day one, covering everything from budget-friendly truck setups to cost-effective marketing strategies. Learn how to maximize your profits while keeping your expenses low, ensuring your food truck venture is not only successful but also financially sound.

  • Bite-Size Knowledge

    Running a food truck can be overwhelming, but it doesn’t have to be. Food Truck Profit breaks down complex topics into easy-to-digest, bite-size lessons that fit into your busy schedule. Learn at your own pace, absorb the key takeaways, and apply them directly to your business for immediate results. Knowledge has never been so accessible—and so actionable.
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Make Your Dream Happen. The Trusted First Step for Food Truck Owners Since 2022

Step-By-Step to The High Profit Food Truck

Proven Curriculum

Module One: Introduction and Mindset

  • The Food Truck Myth
  • How to Take This Course
  • Checkpoint
  • Six Sure Fire Ways to Fail as a Food Truck Owner
  • About the Training and Team
  • Pre-Training Assessment

Module Two: The High Profit Concept and Plan

  • Building Your Dream Set Up + Concept Guide Worksheet + 80
    Food Truck Ideas
  • How to Avoid the Field of Dreams + Assumptions Workshop +
    Roadmap Guidance Sheet
  • Rival Recipes Understanding Your Competition + Building
    Competitor Profile
  • Course Tip on Excel Videos
  • Budgeting Start-up Costs and Making Year 1 Cash Flow + Cash
    Flow Spreadsheet Template

Module Three: Build, Buy or Borrow. How to Finance Your Food Truck

  • Creative Ways to Finance Your Truck + Help on Financing
    Terms
  • 101 on Getting Bank Financing for Your Food Truck + Email
    Template for Bank Reachout
  • Navigating the SBA Lending Process
  • Tactics on Debt Financing for a Food Truck
  • Build, Buy, or Borrow. Tips for Shopping for Trucks +
    Checklist Before Buying a Truck
  • Laying out What you Need + Shopping for Equipment Guide
  • Picking the Right Generator + How to Add Up Energy
    Requirements
  • Why Looks Matter + Exterior Checklist
  • Checkpoint Assessment

Module Four: How to Build a Brand That Separates You from Competition

  • Art of the Cart: Naming a Food Truck
  • Truck Title Tactics
  • First Digital Step - Owning the Right Domain
  • Setting up a Professional Email for Your Food Truck
  • How to Design the Right Logo for Your Food Truck

Module Five: Structuring Your Business - Food Truck Step-by-Step

  • Legal Eagle - Picking the Right Attorney + Questions to Ask
    Your Attorney
  • Entity Selection for Food Trucks
  • Setting up an LLC
  • Getting an EIN for Your Food Truck
  • Managing the FINCEN Requirement

Module Six: Balancing Flavor and Finance: Menu Strategy + Financial Operations

  • Basics on Food Pricing
  • Running Inventory and Doing Price Checks (Using Food Truck
    Profit Template)
  • Pricing Individual Items using Spreadsheet Template
  • Pricing Strategy in Your Menu (Tab 4 of Template)
  • How to Price Bundles and Combos on your Menu
  • Calculating Your Food Cost Average
  • Smart Sourcing and Stocking
  • Menu-ology: Crafting the Right Menu
  • Step by Step Menu Design
  • How to Tell a Good Event from a Bad Event + Template for
    Event Selection
  • Checkpoint Assessment

Module Seven: Tech Toolkit for Food Truck Success

  • How to Make Technology Work For You
  • How to Make a Winning Website
  • Checklist Basics for Your Website
  • Something I Wish I Did Earlier...
  • What to Know Before Picking a POS System
  • Next Level Point of Sale Strategies
  • Dealing with Delivery Apps the Right Way

Module Nine: Operational Essentials for Permits, Inspections, and Compliance

  • Picking the Right Insurance Coverage
  • Health Permits
  • Passing Your Local Inspection + Sample Inspection Forms
  • Managing Sales Tax for Your Food Truck
  • Why Pacing the Line Matters
  • Guide for Picking the Right Commissary + Commissary Question
    Checklist
  • Getting a Food Handers Permits + Three Study Guides

Module Ten: SOPs to Sales - Running a Smooth Operation

  • Interviewing Other Food Truck Owners
  • Checkpoint: Get Out of the Office - Interviews
  • Whats Your Breakeven and What Do You Do with it?
  • What Winning SOP's Look Like
  • Creating a Marketing Manual that Runs on Autopilot
  • Email Marketing that Makes an Impact
  • You will only have two types of customers...
  • The Impact of Training Cashiers the Right Way
  • 99 Ways to Step Up Your Social Media Game
  • Playing the Catering Game on Your Terms + Example Catering
    Contract
  • The Business Portfolio Design that Secures High Value
    Private Events + Real Example
  • Checkpoint Assessment

Writing a Food Truck Business Plan

  • Writing a Business Plan [One] + Food Truck Business Plan
    Template
  • Writing a Business Plan [Two] + Example of Completed
    Business Plan

BONUS LESSONS

  • BONUS: Good Problems to have... what to do with your profit
  • BONUS: Scaling to Your Second Truck
  • BONUS: How to Sell a Food Truck Business
  • BONUS: Franchise Fears: Strategies from Both Sides
  • BONUS: Lean Into Your Advantage
  • Graduation Certification of Food Truck Profit

Your Journey Begins Here

The First Step as a Food Truck Owner

Starting a food truck isn’t just about following your passion—it’s about building a business that thrives. Food Truck Profit is the proven first step towards achieving that success. From day one, you’ll have access to the tools, resources, and support you need to turn your culinary dreams into a thriving business. Don’t just start a food truck—start a food truck that’s designed to win.

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What's Inside the Course?

10 Comprehensive Modules

Learn everything you need to know in 10 robust modules, from securing financing to scaling your food truck operations. Food Truck Owners who complete our training have higher revenues, higher profits and more enjoyable work life balance.

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Convenient Learning, Maximum Results

Your Path, Your Pace

We recommend spreading out the training over 10-15 days but the program is tailored to your time. Master the food truck business with our fully remote course, accessible anytime, anywhere—because we know your schedule is anything but 9 to 5.

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Everything You Need in One Place

BONUS: 35+ Essential Templates & Checklists

Enroll today and you’ll gain exclusive access to over 35 meticulously crafted templates, checklists, and calculators designed to simplify every aspect of your food truck business. Whether you’re planning your concept, managing finances, or preparing for daily operations, our comprehensive toolkit covers it all. From a Competitive Analysis Grid to a Catering Calculator, and even a full Business Plan example, each resource is tailored to help you execute with precision and confidence.

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Show Lenders and Investors You Mean Business

Earn a Certificate to Show Your Proficiency

Completing our Food Truck Profit course doesn’t just equip you with essential skills—it rewards you with an official certificate of completion. Use this recognized certification to boost your credibility with potential lenders or investors. Whether you're seeking funding or just starting out, this certificate demonstrates your commitment and preparedness, giving you the edge to secure financing and grow your business.